Dubai, July 28 -- : The India-New Zealand final in Southampton last month was the most-watched on average across all series that were part of the inaugural ICC World Test Championship (WTC), recording a total cumulative global dedicated audience of 177 million, with live viewership touching 130.6 million across 89 territories.
India contributed most of the audience with Star Sports and national broadcaster Doordarshan accounting for a whopping 94.6 per cent consumption of the intensely contested match that saw New Zealand complete an eight-wicket win on the Reserve Day, as per an ICC release. In addition to the English-language world feed, Star had produced local language feeds in Hindi, Tamil, Telugu and Kannada.
ICC Chief Commercial Off...