South Africa, Nov. 2 -- Thousands walked side by side, each step a tribute to someone cherished, a life loved, a battle fought. While the Big Walk set attendance records in Gqeberha, George, and Buff... Read More
South Africa, Nov. 2 -- That is the gap a CMS migration can leave behind: the technology has changed, but the experience of getting work done has not. For marketers, the value of a new content managem... Read More
South Africa, Nov. 2 -- Sometimes that diagnosis is correct. But sometimes the marketing is doing exactly what it was supposed to do. It generated attention, created demand and delivered a genuinely i... Read More
South Africa, Nov. 2 -- Khuthala's story is one Joe Public is proud to tell. She joined in 2006 and rose through the ranks to co-managing director and shareholder, a path that reflects the agency's be... Read More
South Africa, Nov. 2 -- Titled "The pipeline to building Africa's next generation of industry leaders," the discussion brings together professionals in talent development, commissioning, scripted cont... Read More
South Africa, Nov. 2 -- As a result, cautious optimism is returning to agency-side strategy as practitioners deliver bigger outcomes for CMOs. These key findings are outlined in Warc's The Future of ... Read More
South Africa, Nov. 2 -- The solution requires a shift in investment towards building consideration, earning trust and creating demand. The problem is that these investments take time to deliver, often... Read More
South Africa, Oct. 30 -- If the chatbots are customer-facing, particularly where the names are being promoted as identifiable brand assets, then you should consider registering the name as a trade mar... Read More
South Africa, Oct. 30 -- ChatGPT ads went live for South African users this week. TDMC (The Digital Media Collective) media director Caleb Shepard looks at what this means for local brands and warns t... Read More
South Africa, Oct. 30 -- Hyprop Investments Limited, a specialised retail real estate investment trust, has jointly appointed Primedia Malls, part of the Primedia Out of Home group, and The Media Fact... Read More