Google Search Console now tracks social content: What South African marketers need to know

South Africa, July 31 -- Google Search Console is no longer only for websites. Its new "platform properties" allow creators, publishers and brands to monitor how content from Instagram, TikTok, X and ... Read More

In-game branded content is not what most marketers think it is

South Africa, July 31 -- That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to su... Read More

Cracker Barrel CEO Julie Masino to step down after failed rebrand

South Africa, July 31 -- Cracker Barrel, a US casual dining and retail chain best known for its country-themed restaurants and gift stores, announced that Masino will leave the role on 10 August. She ... Read More

#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

South Africa, July 31 -- Humans live in rhythm. Not in neat audience segments or persona decks. Not in demographic clusters or psychographic profiles. They live in the flow of real days: the rush, t... Read More

Beyond the theme: Why 2026 corporate events must offer more than a beautiful room

South Africa, July 30 -- International event research points to a massive shift: we are moving away from simply decorating a themed space toward creating immersive, living environments where delegates... Read More

When the audience you want won't sit through your ads

South Africa, July 30 -- Many high-net-worth consumers have deliberately engineered advertising out of their lives. They subscribe to ad-free streaming services, spend less time consuming traditional ... Read More

#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

South Africa, July 30 -- At WGN Africa, we're a Pan-African through-the-line (TTL) PR and Communications agency, delivering integrated communications across earned, owned and shared media to create va... Read More

H&M to open its 30th local store at Paarl Mall

South Africa, July 30 -- The 1,831m2 store will occupy a prominent position at the shopping centre, offering wardrobe essentials alongside seasonal fashion collections across H&M's womenswear, menswea... Read More

Effie Awards South Africa announces 2026 finalists

South Africa, July 30 -- Hosted by the Association for Communication and Advertising (ACA), the Effie Awards remain the globally recognised benchmark for marketing effectiveness. Reaching finalist sta... Read More

#WPRD2026 | 4 Principles for managing a crisis in the AI era

South Africa, July 30 -- AI doesn't have a news cycle; it has a memory. When a customer, investor or journalist asks an AI platform about your company, it draws on everything ever published about you... Read More

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