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#BehindtheCampaign: Toyota Starlet campaign blends tradition and tech

South Africa, Sept. 9 -- By using the strengths of all the tools at their disposal, they were able to create a large variety of assets to use across social platforms and mediums and show how you can m... Read More


The mental health minefield of TikTok for today's teens

South Africa, Sept. 9 -- A global study by Sapien Labs and the Global Mind Project found that the earlier a child gets their own phone or tablet, the more likely they are to face mental health challen... Read More


OpenAI looks to online advertising deal - AI-driven ads will be hard for consumers to spot

South Africa, Sept. 9 -- So perhaps it's no surprise that these businesses have started exploring new ways of making money as well as spending it. OpenAI, for example, is exploring a partnership with... Read More


What brands should know about trade marking taglines

South Africa, Sept. 9 -- Nowadays, where attention is currency, owning a unique and impactful phrase can set you apart, boost visibility, and unlock real commercial value. Think of Let's get ready to... Read More


Walmart to open in South Africa

South Africa, Sept. 9 -- It also follows Walmart's first Growth Summit held in April, which featured suppliers from 12 countries across the continent with incredible innovations and products made, gro... Read More


#Orchids&Onions: Ford drives conservation forward, Platinum Life stalls on trust

South Africa, Sept. 8 -- If you want to really make a difference to the society in which you operate, a cynical European businessman I know says, then make your products more affordable. Take the mone... Read More


Design Week SA set for October

South Africa, Sept. 8 -- This year Design Week South Africa will be supported by the V&A Waterfront's Watershed, Cape Town's vibrant craft and design space, open daily to visitors of the V&A Waterfron... Read More


Influencer marketing: When it goes wrong

South Africa, Sept. 8 -- For brands chasing relevance, speed is non-negotiable. But so is precision. One slip, one misaligned campaign, and what began as a trend can spiral into a firestorm. In today... Read More


Exclusive: Digitas's connected ecosystem way of thinking

South Africa, Sept. 8 -- The integration isn't just a creative flourish or strategic choice. It's both. This brand unification is a powerful enabler, transforming fragmented marketing frameworks into... Read More


Brian Cox's college living earns Emmy nod for Uber ad

South Africa, Sept. 8 -- Last year, Uber launched its first campaign for Uber One for Students with Succession actor Cox. The ads featured the 78-year-old arriving on a college campus-not for classes ... Read More