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South Africa, July 31 -- Often, the debates begin long before anyone leaves home. Where should we stop for lunch? Which garage has the cleanest restrooms? Which farm stall has the best pies or biscuit... Read More


TikTok creates exclusive A*Pop hub for Tyla fans

South Africa, July 31 -- The experience features challenges through which fans can unlock an exclusive Tyla profile frame, a dedicated Search Hub bringing together the latest videos and album content,... Read More


Google Search Console now tracks social content: What South African marketers need to know

South Africa, July 31 -- Google Search Console is no longer only for websites. Its new "platform properties" allow creators, publishers and brands to monitor how content from Instagram, TikTok, X and ... Read More


In-game branded content is not what most marketers think it is

South Africa, July 31 -- That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to su... Read More


Cracker Barrel CEO Julie Masino to step down after failed rebrand

South Africa, July 31 -- Cracker Barrel, a US casual dining and retail chain best known for its country-themed restaurants and gift stores, announced that Masino will leave the role on 10 August. She ... Read More


#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

South Africa, July 31 -- Humans live in rhythm. Not in neat audience segments or persona decks. Not in demographic clusters or psychographic profiles. They live in the flow of real days: the rush, t... Read More


Beyond the theme: Why 2026 corporate events must offer more than a beautiful room

South Africa, July 30 -- International event research points to a massive shift: we are moving away from simply decorating a themed space toward creating immersive, living environments where delegates... Read More


When the audience you want won't sit through your ads

South Africa, July 30 -- Many high-net-worth consumers have deliberately engineered advertising out of their lives. They subscribe to ad-free streaming services, spend less time consuming traditional ... Read More


#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

South Africa, July 30 -- At WGN Africa, we're a Pan-African through-the-line (TTL) PR and Communications agency, delivering integrated communications across earned, owned and shared media to create va... Read More


H&M to open its 30th local store at Paarl Mall

South Africa, July 30 -- The 1,831m2 store will occupy a prominent position at the shopping centre, offering wardrobe essentials alongside seasonal fashion collections across H&M's womenswear, menswea... Read More