Publication

Byline

#BehindtheCampaign | Reboost Plus' Live on the Plus Side: A social story beyond the screen

South Africa, Nov. 9 -- The campaign brings its new caffeine-free sparkling range into the moments where South Africans already move, meet and make choices by spanning 160 content creators on TikTok a... और पढ़ें


Black Friday isn't the only time township shoppers hunt for a deal. What do promotions really add?

South Africa, Nov. 9 -- The answer will be explored in a live webinar on 18 November, drawing on the grocery findings of the 2026 Township Customer Experience (CX) Report. The panel brings together br... और पढ़ें


Exclusive | AI can mimic empathy, but not accountability

South Africa, Nov. 9 -- I loved the idea then and I still do. But as AI has taken over the conversation, I've been questioning if 'human touch' is still the differentiator we once believed, or maybe ... और पढ़ें


Customer rewards are more effective when brands design for connection

South Africa, Nov. 9 -- How a brand answers depends on a second question, one asked far less often. What is the reward actually designed to do? In my experience, most programmes are built around conv... और पढ़ें


Think your brand is safe overseas? Why international trade mark protection isn't automatic

South Africa, Nov. 9 -- This is precisely the situation faced by Plato Coffee, one of South Africa's fastest-growing coffee brands. The company's director, Stephan Bredell, became aware of two coffee ... और पढ़ें


WPP and Publicis Groupe's public playground squabble

South Africa, Nov. 9 -- The comments made by Rose referred to pitchless agency appointments, with Rose saying that major account wins are driven by rigorous client evaluations and technological capabi... और पढ़ें


ARB upholds consumer complaint against Jetour ad

South Africa, Nov. 9 -- The ruling follows a consumer complaint against an advertisement by Star Motor Group for Jetour Vanderbijlpark, which appeared on YouTube in September 2026. The complainant ar... और पढ़ें


Hard work takes centre stage in the first Test series

South Africa, Nov. 9 -- There are quicker formats with flashier highlights, but if you want to see what a team is really made of, you watch Test cricket. Over the past few weeks, we've watched the Pro... और पढ़ें


Chappies Splash: A new chapter for SA bubblegum range

South Africa, Nov. 6 -- Giving South Africans a fresh reason to say "Yoh!", the concept is simple: chew, then splash. Bite in and the liquid centre bursts, flooding every chew with bold, long-lasting ... और पढ़ें


Nedbank opens export opportunities for SMEs through DHL partnership

South Africa, Nov. 6 -- The partnerships, announced at the bank's SME Day in Sandton on 29 October, will give qualifying small and medium enterprises (SMEs) access to discounted digital advertising se... और पढ़ें