Publication

Byline

Location data becomes a strategic tool for South African retailers

South Africa, July 13 -- The challenge is that retail has changed significantly. Consumers are more mobile, less loyal to individual stores and increasingly move between physical and digital shopping ... और पढ़ें


AI is redefining personalisation in digital experience platforms

South Africa, July 13 -- For marketing teams, this is creating a growing gap between how personalisation is designed and how audiences actually behave. Journeys are no longer linear or predictable. Th... और पढ़ें


Woolworths beta-tests My Woolies Chef for select loyalty members

South Africa, July 13 -- The new tool, which will be integrated into the Woolworths app, represents a strategic move by the retailer to deepen customer engagement by combining its trusted food experti... और पढ़ें


11 years, 1,000 keynotes: Why honest stories still win

South Africa, July 13 -- At the time, I thought my biggest challenge was overcoming stage fright. Looking back, I realise the real challenge was learning to stop performing and start connecting. Whe... और पढ़ें


As AI rewrites the inbox, marketers are told to write for 2 readers

South Africa, July 13 -- Delivering the keynote, titled "Dear Stranger: The New Intimacy of the Modern Inbox," entrepreneur and technologist Musa Kalenga argued that artificial intelligence has insert... और पढ़ें


Haleon's Made in Mzansi campaign celebrates SA's role in manufacturing healthcare brands

South Africa, July 10 -- Whether soothing everyday ailments, supporting oral health or helping families manage common health concerns, these brands have become part of the country's collective story. ... और पढ़ें


McDonald's France proves great OOH still starts with great copy

South Africa, July 10 -- The fast-food giant's latest campaign for its frozen desserts relies on clever copy rather than elaborate visuals to make its point. The campaign pairs mirrored headlines that... और पढ़ें


AuthenticA Series Lab invites applications from African screenwriters

South Africa, July 10 -- A screenwriters programme from South Africa-based non-profit Realness Institute is six-month programme is delivered in partnership with The StoryBoard Collective, a Swiss non-... और पढ़ें


Thinkerneur unlocks the Cannes Lions Gold and Grand Prix winning code

South Africa, July 10 -- Bogosi Motshegwa, founder and chief executive for sustainable impact at Thinkerneur, is set to demystify the rigorous standards of the Cannes Lions International Festival of C... और पढ़ें


Motsoaledi warns unhealthy food and alcohol marketing is fuelling disease

South Africa, July 10 -- Stronger action Addressing the South African Human Rights Commission's inquiry into the country's food system, Motsoaledi said government should take stronger action against ... और पढ़ें