Publication

Byline

In-game branded content is not what most marketers think it is

South Africa, July 31 -- That is the argument Michael Anav, CEO and Co-Founder of ReachPlayers, has been making to brand planners for years, and the one the IAB is now building formal frameworks to su... और पढ़ें


Cracker Barrel CEO Julie Masino to step down after failed rebrand

South Africa, July 31 -- Cracker Barrel, a US casual dining and retail chain best known for its country-themed restaurants and gift stores, announced that Masino will leave the role on 10 August. She ... और पढ़ें


#WPRD2026 | The Human Rhythm: The pattern communicators keep ignoring

South Africa, July 31 -- Humans live in rhythm. Not in neat audience segments or persona decks. Not in demographic clusters or psychographic profiles. They live in the flow of real days: the rush, t... और पढ़ें


Beyond the theme: Why 2026 corporate events must offer more than a beautiful room

South Africa, July 30 -- International event research points to a massive shift: we are moving away from simply decorating a themed space toward creating immersive, living environments where delegates... और पढ़ें


When the audience you want won't sit through your ads

South Africa, July 30 -- Many high-net-worth consumers have deliberately engineered advertising out of their lives. They subscribe to ad-free streaming services, spend less time consuming traditional ... और पढ़ें


#WPRD2026 | Trust, not traffic: What Nigeria's AI reckoning teaches South African communicators

South Africa, July 30 -- At WGN Africa, we're a Pan-African through-the-line (TTL) PR and Communications agency, delivering integrated communications across earned, owned and shared media to create va... और पढ़ें


H&M to open its 30th local store at Paarl Mall

South Africa, July 30 -- The 1,831m2 store will occupy a prominent position at the shopping centre, offering wardrobe essentials alongside seasonal fashion collections across H&M's womenswear, menswea... और पढ़ें


Effie Awards South Africa announces 2026 finalists

South Africa, July 30 -- Hosted by the Association for Communication and Advertising (ACA), the Effie Awards remain the globally recognised benchmark for marketing effectiveness. Reaching finalist sta... और पढ़ें


#WPRD2026 | 4 Principles for managing a crisis in the AI era

South Africa, July 30 -- AI doesn't have a news cycle; it has a memory. When a customer, investor or journalist asks an AI platform about your company, it draws on everything ever published about you... और पढ़ें


Meet Sebastian Krogh: Helping brands turn data into better decisions

South Africa, July 30 -- We're excited to welcome our new senior business development manager to the Vicinity Media team. With extensive experience spanning premium publishers, martech, SaaS, digital ... और पढ़ें