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Demographica, Second Rodeo & Halo launch Slightly Dangerous Co.

South Africa, June 11 -- Better opportunities Instead, the three independent agencies say the model allows them to collaborate on larger client opportunities and offer broader capabilities while reta... Read More


Sports engagement rises as sports betting grows

South Africa, June 11 -- This is according to a study by the consumer insights agency KLA, utilising YouGov Profiles+ data, which found that South Africans are demonstrating their enduring passion for... Read More


A win for South African storytelling as Kumba Iron Ore funds 9 Kuruman authors

South Africa, June 11 -- The Marang Career and Information Centre identified a group of writers from its book club, which provides creative guidance and promotes a culture of reading within communitie... Read More


Media24 launches new corporate subscription bundle with The Wall Street Journal

South Africa, June 11 -- "This partnership marks a defining moment for the South African corporate media landscape," says Madelein Venter, GM of Marketing and Subscriptions for Media24's Media divisio... Read More


When a brand loses the spaza, it is rarely a loyalty problem

South Africa, June 11 -- Modern trade unit volume, by NielsenIQ's measure, moved just 1.7%. The channel doing the heavy lifting is the one most brands measure least and service worst. So when a brand... Read More


#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

South Africa, June 11 -- Perhaps that's because there's quite a bit of nastiness hanging in the air of one of the host countries - no prizes for guessing which one - where, if the sky-high price scalp... Read More


South Africa's spam-call era is over and call centres must evolve or die

South Africa, June 11 -- This article explains why the economics of cold calling no longer make sense, especially when many industries waste more than 97% of every 100 dials. It argues that call centr... Read More


AAA launches South Africa's first master of digital marketing degree

South Africa, June 10 -- Avikar Ramsundra, Dean of AAA, says the qualification addresses a critical absence in the postgraduate landscape. "Most tertiary degrees are either course- or research-based,"... Read More


The old playbook is finished. So is the way we measure TV in South Africa

South Africa, June 10 -- WARC's Future of Media 2026 Report opened with a sentence that should have stopped every South African marketer in their tracks: "The established model for media planning and ... Read More


Nhlanhla and Khensani Nobanda unveil Nobanda Investment Group

South Africa, June 10 -- Next phase The group will oversee the next phase of growth for 555 Media Hub, which has evolved from a small activations-focused startup into a full-service 360deg agency. Bu... Read More