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The era of 'feel-good marketing': Why positivity and purpose-driven storytelling is cutting through the noise

South Africa, Sept. 10 -- Rather than relying solely on promotional messaging, Van der Merwe believes brands are increasingly recognising the value of creating moments that make people feel something.... Read More


Your brand's credibility is now more valuable than a pretty website

South Africa, Sept. 10 -- But, as any South African who has been burned by a dropshipping site using stolen photos can tell you, looking legitimate is not the same as being legitimate. The digital la... Read More


#BehindtheCampaign | Trevor Noah and Savanna push new spotlight on local comedy

South Africa, Sept. 10 -- South African culture The collaboration brings together one of the world's most recognised comedians, a brand that has championed comedy for decades and the creative minds b... Read More


OnlyFans in South Africa: what creators say about sex work, personal safety and the gig economy

South Africa, Sept. 10 -- Global traffic to the site increased by over 90% between November 2019 and October 2020. At the height of the Covid pandemic, when governments all over the world issued stay-... Read More


'We are already here': Paul Reynell on Africa's next PR chapter

South Africa, Sept. 9 -- Reynell, who is the founder of Paddington Station PR, leaves the role with a frank assessment of South African PR - from its struggle to move beyond familiar ideas to the need... Read More


It's not looking good for Sibanye-Stillwater's workforce at Kwezi

South Africa, Sept. 9 -- According to the mining company, the shaft has reached the end of the road. "Kwezi is a mature underground PGM shaft within the Rustenburg operation where mining has reached ... Read More


How Cell C is showing up for South Africa's youth: You've got the idea. We'll give you the tools

South Africa, Sept. 9 -- If you're young and creating in South Africa right now, you already know the hard part isn't the idea. You've got ideas. The design in your head, the business you keep sketchi... Read More


Hook, Line & Sinker celebrates agency growth with 2 promotions

South Africa, Sept. 9 -- Kylie Naude has been promoted to senior PR account manager, while Roche Fester moves into the role of junior account executive. Fester joined HLS a year ago as a PR intern thr... Read More


OFM pushes up PinkTober!

South Africa, Sept. 9 -- Under the theme Pushing Up PinkTober, OFM is dedicating its time, energy, and airwaves throughout October to raising funds for Cansa and Reach for Recovery, with every contrib... Read More


Generated doesn't mean designed. How designers are working with AI.

South Africa, Sept. 9 -- I've stopped being surprised when a new AI tool makes last month's setup feel outdated. What still catches me off guard is how many designers are chasing the tool itself, as i... Read More