South Africa, Sept. 11 -- For many years businesses promised customers tailored experiences, whereas most of the personalisation approaches used remain relatively superficial: A first name in an email... और पढ़ें
South Africa, Sept. 11 -- A core pillar of the programme is its departure from theoretical learning. Rather than working through hypothetical case studies, participants tackle genuine challenges in sm... और पढ़ें
South Africa, Sept. 11 -- Africa is often described as a market to watch. The reality is different. Across commerce, media and connectivity, African consumers are building behaviours that global marke... और पढ़ें
South Africa, Sept. 11 -- From a 144-year-old local newspaper launching its first digital presence to community publishers reaching audiences of more than a million people, independent South African n... और पढ़ें
South Africa, Sept. 11 -- Authentic luxury The narrative focuses on an unostentatious, authentic luxury that can become part of everyday life. As Maserati celebrates the centenary of both its iconic... और पढ़ें
South Africa, Sept. 11 -- Most agency owners can tell you how busy the team feels. Far fewer can tell you what that busyness is worth. There is a gap between a full calendar and a healthy business, an... और पढ़ें
South Africa, Sept. 11 -- Brands that mastered strategies such as lookalike audiences, interest targeting, behavioural signals, demographic segmentation and continuous optimisation usually had an edge... और पढ़ें
South Africa, Sept. 10 -- One of the most dangerous moments in performance marketing is when a campaign begins to look almost too good to be true. Cost per lead falls sharply. Conversion rates climb.... और पढ़ें
South Africa, Sept. 10 -- Now in its eighth year, the South African Loyalty Awards recognise excellence across loyalty strategy, CRM, consumer behavioural change and data insights. Organised by South... और पढ़ें
South Africa, Sept. 10 -- Curated by Dr Farieda Nazier, the exhibition explores how knowledge, meaning and experience can change through encounters, memories, materials and exchanges. It opens on 10 S... और पढ़ें