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Alphabet soup: Decoding a generation that's rewriting the rules

South Africa, April 4 -- Looking back, some of our earliest experiences with brands happened while we were doing things with family. Like having birthday dinners at favourite restaurants, tagging alon... Read More


WPP enhances AI marketing with strategic InfoSum acquisition

South Africa, April 4 -- Strategic step The acquisition is a major strategic step forward for WPP's AI-driven data offer, giving WPP and its clients immediate access to the industry's largest cross-p... Read More


Tractor adds new key sites in SA's main metros to its network

South Africa, April 4 -- The first of the two new sites is located in Ferndale, an established, high-density suburb in Randburg. Positioned along Republic Road - one of the area's main arterial routes... Read More


Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

South Africa, April 4 -- This will ensure that agencies have the data to stay competitive and meet evolving client expectations. The biennial study will bring fresh insights into marketer-agency rela... Read More


Marketing budgets: A catalyst for ESG transformation

South Africa, April 3 -- Globally, ESG has transitioned from a niche concern to a fundamental aspect of corporate responsibility. Stakeholders, from investors to consumers, are increasingly demanding ... Read More


World Bank backs Africa digital data push with $100m Raxio deal

South Africa, April 3 -- Digital demand on the continent is surging, but infrastructure remains scarce. Africa accounts for less than 1% of the world's data centre capacity even as mobile data usage g... Read More


2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

South Africa, April 3 -- Gillian Rightford, ACA CEO and Effie South Africa lead, commented: "The value of this report lies not only in its strategic insight, but in its timing. As we enter the 2025 Ef... Read More


From breaking bad to business grad and how to deal with pressure

South Africa, April 3 -- USBI is a globally recognised, award-winning Speakers Bureau, with a presence across no less than six continents. In line with the conference's signature 'no-waffle,' just 'st... Read More


What if true growth was measured in moments, not numbers?

South Africa, April 3 -- The event was born from an industry frustration that, in many organisations, marketing, product, and data teams work in silos. This fragmented approach often results in missed... Read More


Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

South Africa, April 3 -- Designed as a fully funded and accredited graduate programme, Le Cubs offers participants hands-on learning in partnership with the Red & Yellow School of Business. The initia... Read More