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Ogilvy wins most effective agency at Effies 2025

South Africa, Oct. 30 -- Ogilvy, together with its client partners, was the most awarded agency on the night. Winning nine Effies from 12 shortlists. The one gold, three silver and five bronze awards ... Read More


Pick n Pay's digital evolution: Building a connected retail future

South Africa, Oct. 30 -- As the retail landscape rapidly shifts, Kerry Janse Van Rensburg, head of Digital Operations, shares how the company is reimagining the way South Africans shop, both online an... Read More


How automation can help marketers get better ROI from ad campaigns

South Africa, Oct. 30 -- Now, with the growing maturity of artificial intelligence (AI) and machine learning, we are seeing the major paid media platforms advocate ever more sophisticated forms of aut... Read More


MIC at Loeries Creative Week, cultural capital has entered the chat

South Africa, Oct. 30 -- Speaking on the significance of this year's theme, Roxana Ravjee, CEO of dentsu South Africa, expressed: "For the second edition of MIC, hosted right here in the home of creat... Read More


The summer is magic

South Africa, Oct. 30 -- As we feel summer creep into 2025, I can't help but think every campaign should have the same magic summer brings. Fresh, bold, colourful and memorable. The concept of summer ... Read More


The Lead Creative: "More creative freedom, less money"

South Africa, Oct. 29 -- Van Niekerk, TBWAHuntLascaris' executive creative director and Creative Circle exco member and Willoughby, its chief creative officer and the Creative Circle chair, both agree... Read More


Celebrating Women Shaping 2025

South Africa, Oct. 29 -- From Ko.Kreate founders Koketso Masisi and Kgothatso Maditse the event takes place at The Roof Fourways, Johannesburg, on 21 November 2025. A celebration of those who've shap... Read More


Why Algoa FM's Feel Good Summer is good for business

South Africa, Oct. 29 -- And who can forget hanging out with the beautiful people in Plett, or taking a long walk along Nahoon Beach in East London, and all the fun and games at Diaz Beach in Mossel B... Read More


Professional customer service in the age of AI: Why humans remain the anchor

South Africa, Oct. 29 -- Recently, I was contacted by a marketing company asking, "Was the service you received professional?" The question lingered: What does "professional service" actually mean in ... Read More


Part 1: Scopen Spain PR Scope - Budgets have increased

South Africa, Oct. 29 -- PR investment remains modest at 0.1% of turnover, a proportion that has stayed stable since 2009. The study is a biennial analysis examining the relationships between communi... Read More