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Mall of Africa reveals vibrant brand campaign to redefine retail

South Africa, April 7 -- In line with Attacq's strategic vision for vibrant precincts, this campaign strengthens consumer connections, fosters engagement, and enhances the mall's reputation as a key p... Read More


#OrchidsandOnions: Lil-lets challenges period stigma with new ad

South Africa, April 7 -- Advertising and journalism as tools for change Advertising is cool people and parties and loud, bright colours, isn't it? Journalism is sticking a microphone in the face of ... Read More


Seacom appoints two senior executives, strengthening the top Seacom Group leadership

South Africa, April 7 -- Alpheus Mangale, the Group chief executive, expressed his enthusiasm for bringing these accomplished leaders into the Group executive committee. "Both Mandisa and Charl bring ... Read More


#Behindthe Campaign: Lil-Lets Cycle Breakers campaign

South Africa, April 7 -- The brand, which sells a wide range of period products in South Africa, built the campaign on insights from questions and interactions received through its Lil-Lets Talk crowd... Read More


YouTube advertising awards now include South Africa

South Africa, April 7 -- These awards celebrate the most impactful and innovative advertising campaigns that have used YouTube to deliver outstanding business results. Spanning the past 18 months, th... Read More


Beyond the makeup: Maybelline reveals new Beauty Squad

South Africa, April 7 -- Maybelline reflects the vibrant culture, diverse population and the fast-paced lifestyle that can be seen across the African continent. Africa has the youngest population who ... Read More


ACA's Graduate and Internship Programmes deliver expanded opportunity in 2025

South Africa, April 4 -- Following a call for applications in 2024, the Association for Communication and Advertising (ACA) is proud to confirm the placement of four interns for 2025 as part of its in... Read More


ARB says complaint against Department of Health TV sugar ad holds merit

South Africa, April 4 -- The advertisement, which features a father explaining to his daughter why sugar is not banned despite its health risks, was found to be potentially confusing. The complainant ... Read More


Lemonaid: How to turn 'pollycrisis' into 'polytunity'

South Africa, April 4 -- A lot is going on right now - we are inundated with headlines screaming about the 'Pollycrisis'. While the threats we face are myriad, any threat rotated the right way reveal... Read More


Brutal Fruit Spritzer launches The Pink Table initiative

South Africa, April 4 -- Born in South Africa in 2002, Brutal Fruit Spritzer was intended to fill a gap in the cider market. It has since infused sophistication into the category with its unapologetic... Read More