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Verified consumer data non-negotiable for SA brands

South Africa, Jan. 9 -- This is because South Africa's consumer landscape is becoming increasingly complex, and far harder to read with confidence. Spending power is under strain, and behaviour diffe... Read More


Nadia Kokni appointed as Puma's new global marketing VP

South Africa, Jan. 9 -- Overseeing strategy In her new role as Puma's most senior global marketing leader, Kokni will oversee brand marketing strategy, brand marketing creative direction, integrated ... Read More


WPP Media Sports wants to reinvent sport marketing

South Africa, Jan. 8 -- A unified sports and gaming practice, WPP Media Sport will deliver premier, scalable sports sponsorships, integrations, and content to drive intelligent growth with fans, where... Read More


Shoprite expands payment options with PayJustNow

South Africa, Jan. 8 -- Financial pressure The move comes as South African households face increased financial pressure at the start of the year, with education, transport and grocery costs placing s... Read More


Adoption of latest Nice Classification: What this means for SA trade marks

South Africa, Jan. 8 -- The 13th Edition introduces changes across numerous classes, including additions, deletions, and refinements in wording, generally to better reflect the intended purpose of the... Read More


Meeting the South African modern car buyers where the customer experience matches the expectation

South Africa, Jan. 8 -- In this environment, automotive organisations, from manufacturers and dealerships to finance and mobility service providers, can no longer default to old engagement models. Re... Read More


Why the future of retail calls for a checkout revolution

South Africa, Jan. 8 -- And still, I walk into stores where the line at checkout makes me want to turn around and leave. It's not for lack of effort or intention - retailers are working hard. But some... Read More


From sun safety to sex appeal: what sunscreen ads reveal about beauty ideals andpower

South Africa, Jan. 8 -- For decades, sunscreen advertising has shaped beauty ideals, dictated how women's bodies should look and reinforced social norms. Our recent study analyses historical and cont... Read More


SA's Glenda Venn on Art Directors Club jury

South Africa, Jan. 8 -- South Africa's Glenda Venn who is a global director at JLL Design is on the Architecture / Interior / Environmental Design Jury. A sampling of just some of the confirmed jury ... Read More


In Africa, beyond traditional public affairs, corporate diplomacy is the missing tool

South Africa, Jan. 8 -- When a large multinational spent nearly eighteen months negotiating a major infrastructure deal in West Africa, it followed what many global firms still consider best practice.... Read More