Publication

Byline

Why relevance, not reach, is the real driver of email performance

South Africa, April 7 -- Customers are not disengaging because they are overwhelmed by communication alone. They are disengaging because too much of what they receive does not reflect their behaviour,... और पढ़ें


OpenAI's CMO resigns for health reasons

South Africa, April 7 -- Rouch, who joined the artificial intelligence company in late 2024, said in a LinkedIn post that she has reached a point where prioritising treatment and her family had become... और पढ़ें


Carlpool with Kfm 94.5: A welcome lift amid rising petrol prices

South Africa, April 7 -- In partnership with the iconic City Sightseeing, Carl and his team will transport lucky listeners aboard a premium red double-decker City Sightseeing bus, offering a free retu... और पढ़ें


#Orchids&Onions: Metropolitan brings the drama, Subaru bores

South Africa, April 7 -- Family, funerals and a formidable Gogo That's why I was pleasantly surprised - and entertained - by the latest campaign for Metropolitan, which comes straight out of the soap... और पढ़ें


Social media is not a vending machine, it's a relationship

South Africa, April 7 -- I want to be honest with you from the start. When I tell people I've been running a social media agency for four years, the reaction is usually some version of "wow, so young.... और पढ़ें


WATCH | Nutella goes viral after unexpected appearance on NASA mission

South Africa, April 7 -- Footage from inside the spacecraft showed the spread floating in zero gravity, quickly capturing attention online and turning the moment into a viral sensation. While some vi... और पढ़ें


Scopen Africa awards R90,000 inaugural bursaries

South Africa, April 7 -- Three bursaries of R30,000 each were presented to students from AAA School of Advertising, Vega School and Red & Yellow Creative School of Business at the recent Scopen Africa... और पढ़ें


The Real Homemakers of South Africa: Unsung heroes who turn houses into homes

South Africa, April 2 -- "At White Star, we believe that the true foundation of a nation is built within its homes and communities," says Jonita Cuff, marketing manager for White Star. To celebrate th... और पढ़ें


Climate risk: A reputation test most organisations are failing

South Africa, April 2 -- Extreme weather events, supply chain disruptions and shifting regulations are now part of the operating environment. But what follows these events is just as important. Stakeh... और पढ़ें


New brand advisory firm breaks from traditional PR model

South Africa, April 2 -- "Auras is not just another PR agency executing one-dimensional communications, nor a traditional marketing agency that occasionally steps into communications," explains Mirkin... और पढ़ें