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BOS Ice Tea turns Rosebank into a creative canvas

South Africa, Aug. 24 -- From 28 to 30 August, the BOS Studio will invite passers-by to step off the street and get involved, with paint, music and blank walls replacing the usual advertising fare. R... Read More


Breathe easier: Nasal allergy care takes centre stage

South Africa, Aug. 24 -- Recent developments are extending beyond conventional decongestant sprays to include combination therapies, preservative-free and saline-based products, and drug-free barrier ... Read More


Caxton Cup keeps SA's marketers locked in throughout Fifa World Cup

South Africa, Aug. 24 -- Essentially a score predictor game, The Caxton Cup saw industry professionals taking on each other, and their agencies, as they tried to predict the exact score of upcoming ga... Read More


South African advertising will teach you a thing. or two

South Africa, Aug. 24 -- That made me think about what South African advertising has been teaching us all along. In South Ahh, it's not unusual for a single brief to ask you to think across different ... Read More


Delivering national events at scale: The logistics behind a 292,000-fan rugby event

South Africa, Aug. 21 -- For Pop Warehouse, a division of Provantage, last year's SAB Rugby Championship event is a powerful case study in how end-to-end logistics capability can make or break a natio... Read More


Barbara Mdunge breaks barriers behind the lens

South Africa, Aug. 21 -- In an industry where fewer women are found behind the camera, Barbara Mdunge is firmly focused on the frame, capturing South Africa's defining moments as they unfold. Newzroo... Read More


#BehindtheCampaign | Deutsche Telekom pushes Gen Z to tune out online noise

South Africa, Aug. 21 -- Wet Leg frontwoman Rhian Teasdale leads the action for Deutsche Telekom's Not a Passenger campaign, which brings the strategy to life by way of a high-octane car ride with Tea... Read More


Report reveals retailers face AI visibility risk as shoppers compare deals

South Africa, Aug. 21 -- That is according to the 2026 South African Customer Experience Report, which finds that financial pressure and the rapid adoption of AI search are reshaping the retail custom... Read More


South African ad translations need culture, not just language

South Africa, Aug. 21 -- So someone in the marketing department speaks isiZulu, isiXhosa, Sesotho or any South African language, so the assumption is that they can simply translate the campaign. But ... Read More


Iwisa No.1 launches designer search for its 70th anniversary

South Africa, Aug. 21 -- The 2026 Fills Bold Designer Search is now open to creatives aged 18 to 35, challenging them to design a sports-streetwear collection inspired by Iwisa No.1's heritage, South ... Read More