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Nedbank returns to lead as Platinum Partner for the 2026 Nedbank Top Empowerment Conference and Awards

South Africa, April 14 -- This year's edition comes as the national conversation shifts decisively from intention to execution, from aspiration to accountability, placing increasing emphasis on measur... Read More


Communication integration and automation

South Africa, April 14 -- But automation on its own is not enough. Automation needs communication and communication needs to work - instantly, reliably and at scale. That's where the right communicati... Read More


Shopaygo: Bob's connected e-commerce ecosystem awareness campaign

South Africa, April 14 -- Bob's latest campaign, shopaygo, addresses this by connecting these steps more seamlessly, reducing friction and making the overall experience more straightforward. The camp... Read More


Loyalty marketing is solving the wrong problem

South Africa, April 14 -- Brands are doubling down on loyalty while consumers are switching more than ever, and the maths suggests they are solving the wrong problem. South African brands are infatua... Read More


Danone names Nyaladzi Moyo as country director to boost local dairy sector

South Africa, April 14 -- Moyo, who joined Danone in 2025 as commercial director, has already played a key role in driving sales performance and enhancing execution across the business. His appointme... Read More


How brands can update their marketing system for the AI era

South Africa, April 14 -- As we all know, online search doesn't work like it used to. Discovery is becoming increasingly local and context-aware, which means your marketing mix needs to be managed as ... Read More


South Africa's consumer class is back on the road!

South Africa, April 13 -- For the 2025 calendar year, passenger car sales alone peaked at 422,000 units which is a 20% growth on the previous year and the highest level recorded since 2014! And 2026 h... Read More


IRL is better: Marc-Antoine Barrois' anti-social campaign redefines luxury retail

South Africa, April 13 -- The Parisian couture and haute perfumery maison has appointed Fred & Farid to lead communications for the launch of its first New York boutique, introducing a campaign that c... Read More


SportyTV bags rights to stream Fifa World Cup 2026 in SA

South Africa, April 13 -- SportyTV said in a statement it will deliver comprehensive pre- and post-match coverage from its studios in Cape Town and Madrid, supported by a lineup of top-tier commentato... Read More


Inside Pat on Brands' Business to Brand Summit

South Africa, April 13 -- The Business to Brand Summit was born from a conviction I have carried for years: Africa has no shortage of businesses, but we need far more brands that are trusted, cultural... Read More