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Why brand makeovers fail: The consumer research that brands can't afford to ignore

South Africa, June 10 -- It has happened to some of the world's biggest brands, from Coca-Cola and its failed recipe change in 1985, to Tropicana and its post-rebrand $30m sales loss in 2009, and more... Read More


The 3rd Space: Where brand conversations actually happen

South Africa, June 10 -- We have spent the better part of a decade convinced that digital was the answer to everything. More targeted, more measurable, more efficient.but the cracks are beginning to s... Read More


Mr Price awards R1m prize to AI entrepreneur

South Africa, June 10 -- Selepe is the founder of ArcaneEdge, an AI-powered marketing technology business that developed a platform designed to simulate consumer behaviour and test marketing campaigns... Read More


Which SA brand or agency will win the Caxton Cup?

South Africa, June 10 -- From 11 June 2026, all eyes won't only be on the Fifa World Cup, they'll also be on the Caxton Cup leaderboard, where South African brands and agencies will battle it out for ... Read More


Fifa World Cup 2026 | Go sports, go culture, go brands!

South Africa, June 10 -- Here are some of the ads tapping into football fever: Nike leads with spectacle. Its Rip the Script campaign which turns football into a cinematic action packed universe, ble... Read More


Good work is not hard. Work that works is

South Africa, June 10 -- The real story is why certain work keeps showing up. Because it is not just creative, although that remains a constant. It is work that works. And that consistency, across m... Read More


School marketing in 2026: Why trust and community matter

South Africa, June 9 -- In 2026, schools operate within a highly competitive environment where parents have access to more information, more choices and greater influence over enrolment decisions than... Read More


One Club Creative Hall of Fame 2026 inductees named

South Africa, June 9 -- The group of legends in advertising, design, and education will be inducted in September.The Creative Hall of Fame has a rich heritage of honouring the lifetime achievements of... Read More


The distinctiveness crisis: The tools are equal, the thinking is not

South Africa, June 9 -- Maintaining brand distinctiveness against emerging competitors has entered the top tier of concerns for the first time for marketers. It speaks to how dramatically the media l... Read More


BulkSMS honoured by WASPA at Telemedia Johannesburg 2026

South Africa, June 9 -- WASPA is sub-Saharan Africa's longest-standing self-regulatory body for the mobile services industry. Through its code of best practice, it sets the standards that govern respo... Read More