South Africa, June 11 -- Modern trade unit volume, by NielsenIQ's measure, moved just 1.7%. The channel doing the heavy lifting is the one most brands measure least and service worst. So when a brand... Read More
South Africa, June 11 -- Perhaps that's because there's quite a bit of nastiness hanging in the air of one of the host countries - no prizes for guessing which one - where, if the sky-high price scalp... Read More
South Africa, June 11 -- This article explains why the economics of cold calling no longer make sense, especially when many industries waste more than 97% of every 100 dials. It argues that call centr... Read More
South Africa, June 10 -- Avikar Ramsundra, Dean of AAA, says the qualification addresses a critical absence in the postgraduate landscape. "Most tertiary degrees are either course- or research-based,"... Read More
South Africa, June 10 -- WARC's Future of Media 2026 Report opened with a sentence that should have stopped every South African marketer in their tracks: "The established model for media planning and ... Read More
South Africa, June 10 -- Next phase The group will oversee the next phase of growth for 555 Media Hub, which has evolved from a small activations-focused startup into a full-service 360deg agency. Bu... Read More
South Africa, June 10 -- The complaint related to a TV commercial aired on DSTV Channel 212 promoting the Jetour Dashing with the message "Introducing the all new Dashing from R4,999 pm" alongside "T'... Read More
South Africa, June 10 -- It has happened to some of the world's biggest brands, from Coca-Cola and its failed recipe change in 1985, to Tropicana and its post-rebrand $30m sales loss in 2009, and more... Read More
South Africa, June 10 -- We have spent the better part of a decade convinced that digital was the answer to everything. More targeted, more measurable, more efficient.but the cracks are beginning to s... Read More
South Africa, June 10 -- Selepe is the founder of ArcaneEdge, an AI-powered marketing technology business that developed a platform designed to simulate consumer behaviour and test marketing campaigns... Read More