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5 ways brands can optimise PR in the age of AI search

South Africa, March 10 -- AI is changing how brands are discovered A South African consumer opens ChatGPT and asks it a simple question: which electric SUV should I buy? The response reads like a cu... Read More


Emotional ROI and curiosity-driven discovery lead TikTok's 2026 trends

South Africa, March 10 -- Human qualities The report introduces "Irreplaceable Instinct" as the defining cultural theme for 2026, signalling a renewed focus on connection, curiosity, and presence. Th... Read More


Make every advertising rand work harder

South Africa, March 10 -- One of the ongoing challenges within that complexity is how much of our digital investment actually reaches real people. As digital advertising has grown, so too has the inf... Read More


Wag the Dog ages into a modern day crisis communications reality

South Africa, March 10 -- Last weekend, as newsfeeds filled with reports of escalating strikes and retaliation in the Middle East, I could not help but think about her recommendation, because truth is... Read More


Warc's 2026 Creative 100 rankings released

South Africa, March 10 -- Compiled by Warc, the annual Creative 100 Ranking aggregates the results of the most important global and regional creative awards of 2025. The shows tracked are determined i... Read More


New storytelling platform celebrates young SA professionals

South Africa, March 10 -- Through BeRemarkable, members can share the realities behind their professional titles, the long nights of studying, the first big break, the pressure of leadership, and the ... Read More


"Local is indeed LekkeSlaap" says the brand's latest TVC

South Africa, March 10 -- "Our goal has always been to celebrate the spirit of South African travel, and put a smile on the viewer's face while we're at it," says Gerriline Fouche, chief marketing off... Read More


OFM - The gateway to central South Africa (part of the local is our superpower series)

South Africa, March 9 -- Access to the BrandMapp data research gives OFM a deeper understanding of its target audience and how well the brand is accomplishing its objectives. OFM targets an audience o... Read More


From connection to competitiveness: Sustainability as a commercial imperative for African events

South Africa, March 9 -- But in 2026, connection alone is no longer enough. The global landscape has shifted. Procurement frameworks have evolved. Corporate accountability has intensified. Today, whe... Read More


Anita Erasmus named CEO designate in Bob's growth journey

South Africa, March 9 -- Erasmus will serve in this capacity for a six-month transition period, working closely with co-founder and managing director Andy Higgins to ensure a smooth leadership handove... Read More