Publication

Byline

Get ready, Mzansi: 'Free Meal Alert!! RocoMamas' Fire Wings challenge is back

South Africa, April 15 -- The challenge is simple but fierce: devour 10 of RocoMamas' iconic Fire Wings, accompanied by a small portion of Fire Fries and a refreshing 500ml of Sprite, within just 10 m... और पढ़ें


Strategy does not win. Execution does

South Africa, April 15 -- And yet outcomes remain volatile. Campaigns that look right in planning fluctuate once they are live. Performance varies from one burst to the next. When results improve, it... और पढ़ें


New era for McDonald's SA as Keegan Alicks named new CMO

South Africa, April 15 -- The appointment forms part of the company's broader "Accelerating the Arches" strategy, aimed at strengthening customer connection, enhancing digital capability and driving s... और पढ़ें


The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

South Africa, April 15 -- The Green Zone, a Cape Town-based landscaping and irrigation specialist, has generated over R950,000 in revenue through a targeted Google Ads strategy implemented by Cape Mar... और पढ़ें


The 63% parity threshold: Why SA beauty brands are falling into the "vibe" trap

South Africa, April 15 -- As the founder of a forensic brand strategy house, I spend my time auditing why some brands achieve institutional permanence while others - despite having excellent products ... और पढ़ें


The short-term trap. Why your performance marketing is leaking loyalty

South Africa, April 15 -- South Africans are switching brands faster than ever. That is not a provocative claim. It is a documented behavioural shift playing out across every category, from retail to ... और पढ़ें


Radio in good shape as BRC reassures industry that Rams is on track

South Africa, April 15 -- While he says they are close to that point, he states, "We will say so clearly when we get there". His response follows recent market commentary that has raised questions ab... और पढ़ें


Call for participation: 2026 social media landscape survey opens to South African marketers

South Africa, April 15 -- That gap is exactly what the Social Media Landscape Report (SMLR) aims to address. Produced annually by Ornico in partnership with World Wide Worx and Ask Afrika, the report ... और पढ़ें


Do you believe in AI?

South Africa, April 15 -- Ghosts, gods, 80-year old Elvis. Life on Mars, monsters in lochs, manufactured moon landings. Led Zeppelin that plays backwards, turmeric that cures Covid. None of these t... और पढ़ें


2026 New Generation Awards open for early-bird entries

South Africa, April 15 -- Teams can secure their participation at preferred rates from 10 April to 30 April 2026, before standard entry fees take effect. Over the past 13 years, the awards have proce... और पढ़ें