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Old Mutual-MFC Khokha Umoya campaign reminds families that peace of mind is always within reach

South Africa, April 10 -- In moments of loss, grief is seldom borne alone. Across communities, families, neighbours, and friends unite to honour a life. Yet too often, this shared moment is clouded by... Read More


The brands winning South Africa's car buyers aren't the ones you expect

South Africa, April 10 -- Early insights from Rogerwilco's upcoming 2026 South African Automotive Marketing Report, developed in collaboration with Martech leader YOUKNOW Technologies, show that while... Read More


Eye-tracking: the most potent ad testing tool in the attention economy

South Africa, April 10 -- And break through they must, for attention drives business effectiveness. Rand for rand, high-attention media plans boost market share growth by as much as 12% compared to lo... Read More


Harley-Davidson refreshes brand

South Africa, April 10 -- Emotional experience The company describes Ride as a unifying brand idea intended to reflect the experience of motorcycling and the culture surrounding it, rather than a pro... Read More


Effie South Africa and Ipsos present the 2025 Trends Report

South Africa, April 10 -- Effie South Africa, in partnership with Ipsos, has released the 2025 Trends Report, offering a focused view of what the 2025 winning cases reveal about driving marketing effe... Read More


Women In Sports Africa is rewriting the rules for African sports media

South Africa, April 10 -- Now more than 20 episodes in, the show, which airs every Sunday on SABC 2 at 9am, is marking a significant milestone. Since its launch in August 2025, Wisa has built a growin... Read More


#BehindtheCampaign: Nigerian prince busts fake body oils for Vaseline

South Africa, April 10 -- With the global trade in fake goods estimated at $67bn, Nigeria's skincare market has not been spared. Consumers are increasingly at risk of using products made with unregula... Read More


Heineken turns exchange rates into shared moments with 'Bar De Change' activation

South Africa, April 10 -- Heineken is the latest to tap into this insight, launching an innovative campaign that transforms one of travel's most common friction points - currency conversion - into a s... Read More


Need a new personal shopping assistant? Pixie on Sixty60 has you covered

South Africa, April 9 -- Designed to simplify and streamline the shopping experience, Pixie represents the next phase in Sixty60's evolution - moving from fast delivery to intelligent, personalised co... Read More


Effie South Africa introduces Agency of the Year and Marketer of the Year rankings for 2026

South Africa, April 9 -- The new awards are local programme rankings, calculated from the finalists and winners of Effie Awards South Africa only. They will be tabulated using the points structure ali... Read More