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Ad fraud: The cheapest lead may be the most expensive lead you ever buy

South Africa, Sept. 10 -- One of the most dangerous moments in performance marketing is when a campaign begins to look almost too good to be true. Cost per lead falls sharply. Conversion rates climb.... Read More


FNB eBucks, Shoprite Xtra Savings lead 2026 South African Loyalty Awards

South Africa, Sept. 10 -- Now in its eighth year, the South African Loyalty Awards recognise excellence across loyalty strategy, CRM, consumer behavioural change and data insights. Organised by South... Read More


Fada Gallery brings 11 artists together to explore creativity and research

South Africa, Sept. 10 -- Curated by Dr Farieda Nazier, the exhibition explores how knowledge, meaning and experience can change through encounters, memories, materials and exchanges. It opens on 10 S... Read More


Zambia's cultural confidence is becoming its greatest creative asset

South Africa, Sept. 10 -- Zambia is becoming increasingly confident in its own identity. You can see it in the growing popularity of the phrase Zambia Ku Chalo or Zambia to the World. What started as... Read More


A clean bill of health is not a diagnosis

South Africa, Sept. 10 -- The first question invites a general check. You'll be told you've picked up a virus, which is true but almost useless, because it doesn't distinguish between three conditions... Read More


When the cost of coping becomes part of the township customer experience

South Africa, Sept. 10 -- South Africa's township consumers are adapting to far more than rising prices. From power outages and water disruptions to shrinking household budgets, the pressures of every... Read More


The era of 'feel-good marketing': Why positivity and purpose-driven storytelling is cutting through the noise

South Africa, Sept. 10 -- Rather than relying solely on promotional messaging, Van der Merwe believes brands are increasingly recognising the value of creating moments that make people feel something.... Read More


Your brand's credibility is now more valuable than a pretty website

South Africa, Sept. 10 -- But, as any South African who has been burned by a dropshipping site using stolen photos can tell you, looking legitimate is not the same as being legitimate. The digital la... Read More


#BehindtheCampaign | Trevor Noah and Savanna push new spotlight on local comedy

South Africa, Sept. 10 -- South African culture The collaboration brings together one of the world's most recognised comedians, a brand that has championed comedy for decades and the creative minds b... Read More


OnlyFans in South Africa: what creators say about sex work, personal safety and the gig economy

South Africa, Sept. 10 -- Global traffic to the site increased by over 90% between November 2019 and October 2020. At the height of the Covid pandemic, when governments all over the world issued stay-... Read More