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Understanding the blue economy: The need for a communication strategy, By Yushau A. Shuaib

Nigeria, April 26 -- When the Nigerian Institute of Public Relations (NIPR) introduced "Marine and Blue Economy" as a new category in its annual National Spokespersons Awards (NSAwards), few anticipat... Read More


Media narrative: Between Tinubu's birthday and the lynching of Northerners in Uromi, By Yushau A. Shuaib

Nigeria, March 30 -- In school, we are taught that the media - often described as the Fourth Estate - exists to educate, inform, and serve as a watchdog for society. Yet, behind this noble ideal lies ... Read More


Wole Adamolekun: Celebrating a quintessential PR scholar at 70, By Yushau A. Shuaib

Nigeria, March 14 -- When many of us were still navigating the halls of academia in the late 1980s, trying to grasp the essence of Public Relations and carve out our place in the profession, Wole Adam... Read More


Kabir Dangogo: The demise of a doyen of public relations in Africa, By Yushau A. Shuaib

Nigeria, March 11 -- "My father died a while ago! Janaza will be at Sultan Bello Mosque Kaduna after Jumuat prayer Insha Allah" This was the sombre message that greeted me on my phone from Sadiq Kabi... Read More


Polo, politics, and the Dasuki family, By Yushau A. Shuaib

Nigeria, March 3 -- It is both shameful and appalling that despite the prolonged persecution of the Dasuki family - from the dethronement of the Sultan of Sokoto, Alhaji Ibrahim Dasuki, to the harassm... Read More


The fact of the past between El-Rufai and Ribadu, By Yushau A. Shuaib

Nigeria, Feb. 24 -- In the weeks leading up to the 2007 Kano State gubernatorial election, Mallam Nasir El-Rufai, then minister of the Federal Capital Territory (FCT) and a prominent member of Preside... Read More


On Yahaya Bello: What does Governor Ododo really want?,By Yushau A. Shuaib

Nigeria, Feb. 9 -- My first encounter with Usman Ododo occurred at PRNigeria Centre Abuja in February 2021, exactly four years ago, when he sought strategic communication supports for Governor Yahaya ... Read More