New Delhi, April 18 -- Generative artificial intelligence (GenAI) is promising to take over many a creative function, from generating images and crafting copy to making audio-visual advertisements. Ho... Read More
New Delhi, April 3 -- To most, professor Daniel Kahneman (1934-2024) is best known for his path-breaking explorations of how people's decisions deviate from perfect rationality and the Nobel Prize he ... Read More
New Delhi, March 20 -- In 2016, the days from 6 March to 15 March were marked on the calendar for a much anticipated match-up between machine intelligence and human intelligence. AlphaGo, an artificia... Read More
New Delhi, Feb. 7 -- In recent times, shoppers have been displaying new behaviours. A phenomenon called 'bracketing' is on the rise. This term describes a tendency of a consumer to buy multiple versio... Read More