Jakarta, Sept. 1 -- Amid economic uncertainty, it is common for people to reduce spending on luxury goods and focus on basic needs.

However, the opposite trend is emerging, where small indulgences or self-reward purchases remain strong. This phenomenon is known as the lipstick effect.

The lipstick effect refers to an economic concept in which consumers continue to buy small, emotionally satisfying items such as cosmetics or fashion accessories even during economic downturns.

Rather than saving entirely, many people seek affordable pleasures as a way to escape financial pressures.

Global economic conditions remain challenging. Mass layoffs across sectors, rising prices of daily essentials, and the impact of trade wars and policy tensio...