Jakarta, July 28 -- Trade Minister Budi Santoso highlighted the value of soft power and its use in Indonesia's diplomatic efforts to address communication challenges and strengthen the country's position in the global trading landscape.

Speaking during a webinar hosted by the Faculty of Communication at Esa Unggul University on Monday, Santoso underlined that soft power is a strategic and effective diplomatic tool aimed at fostering a positive image of the nation while reinforcing ties with other countries through dialogue and cooperation.

"Soft diplomacy aims to build a positive image, shape public opinion, and enhance international relations through cooperation and dialogue. Soft diplomacy is key to trade ties," Santoso said, as quote...