Makassar, S Sulawesi, Sept. 24 -- Indonesia's Tourism Minister Ni Luh Enik Ermawati has urged regional governments to work with content creators to boost promotion of flagship tourist sites, saying social media now plays a decisive role in travelers' choices.

Speaking in Makassar, South Sulawesi, on Wednesday, Ermawati said content creators were vital partners in spreading information about destinations amid the rapid flow of digital content.

"Content creators are a crucial part of tourism promotion. I always encourage regional heads to collaborate with them," she said.

The minister also stressed that regional administrations must enhance the quality of destinations themselves, noting that tourist appeal depends on attractions, ameniti...