Jakarta, March 4 -- Communication and Digital Affairs Minister Meutya Hafid has emphasized the importance of aligning the digitization of micro, small, and medium enterprises (MSMEs) with efforts to protect intellectual property (IP) rights to optimize the nation's creativity.

"We must showcase the appeal of our local creative works. Protecting IP rights is not limited to legal aspects but is our way of appreciating the creativity of national talents. I want to see more Indonesian MSME products attracting global attention," she said.

Hafid made the statement after receiving a visit from special presidential envoy for MSMEs, creative economy, and digital affairs, Ahmad Ridha Sabana, at her office in Jakarta on Tuesday, according to a sta...