Jakarta, July 9 -- Creative Economy Minister Teuku Riefky Harsya has urged all parties to work together to help creative economy players, especially those in the regions, adopt artificial intelligence (AI) technology to generate added value.

"We have prepared a directorate to encourage collaboration," he said during a meeting with Commission VII of the House of Representatives (DPR) in Jakarta on Wednesday.

He underlined that the advance of AI cannot be stopped. However, creative economy players can embrace AI to generate added value, he said.

According to Harsya, his ministry is seeking to develop the creative economy in regions, which currently serves as a source of state revenue, but it is facing significant hurdles in the task, par...