Badung, Bali, Nov. 21 -- Deputy Minister of Trade Dyah Roro Esti Widya Putri asked the Apple Developer Academy Bali to collaborate in optimizing the country's micro, small, and medium enterprises (MSMEs).

"Today, we are discussing collaboration with Apple Academy to facilitate our MSMEs," she said in Badung, Bali, on Friday.

She underlined the importance of this collaboration, given the focus on the UMKM Bisa Ekspor (MSMEs Go Export) program.

Putri then pointed out that MSMEs' main challenge is marketing, despite their products being export-worthy and high quality.

"Our MSMEs are unable to utilize certain applications to market their products and penetrate the international market," she explained.

Therefore, with the assistance of hu...