Jakarta, Sept. 8 -- Chairman of the Indonesian E-Commerce Association (idEA), Hilmi Adrianto, expects that 50 percent of total transactions during the 2025 National Online Shopping Day (Harbolnas) will be from locally made products.

He expressed hope that the annual discount event would help micro, small, and medium enterprises (MSMEs) boost their sales performance.

"We aim to see improved results in this year's Harbolnas, particularly for local products. Our target is for more than 50 percent of Harbolnas transactions in 2025 to come from domestic goods," Adrianto stated here on Monday.

At the "Road to Harbolnas 2025" press conference held at the Coordinating Ministry for Economic Affairs office, he explained that in addition to promo...