Jakarta, Nov. 16 -- Deputy Minister of Creative Economy, Irene Umar highlighted the importance of preserving jamu, Indonesia's traditional herbal medicine, as part of the nation's culinary identity during the Nusantara Herbal Medicine Festival in Jakarta on Sunday.

"Many people still see jamu as something traditional and increasingly difficult to find. Today, women who produce jamu can sell their products online. This is important to revitalize the culture of drinking jamu so we do not lose touch with our cultural roots," Irene said.

She noted that the use of spices in jamu reflects deep historical value. Activities in public spaces such as Kota Tua, she said, can remind the public that traditional drink-making involves perseverance and...