Jakarta, June 4 -- The Tourism and Creative Economy Ministry has invited its Wonderful Indonesia co-branding partners to help showcase the nation's natural beauty and cultural richness through educational tourism, or edutrips.

"Today, tourists are really looking for experiences. They already know that every destination is beautiful," the ministry's Deputy for Marketing Ni Made Ayu Marthini said at a media gathering here on Wednesday.

"Every destination is beautiful, but the experience it offers cannot be obtained anywhere," she added.

She said that to promote tourism and the creative economy through experience-based tourism, the ministry will carry out a series of edutrip programs.

The programs will involve partners in promoting Indon...