Jakarta, Oct. 3 -- Deputy Minister of Communication and Digital Affairs Nezar Patria underscored that social selling strategy is key for micro, small, and medium enterprises (MSMEs) to increase their presence and credibility amid the shift in consumers' behavior.

"It's no longer just a bout selling products; building stories and emotional connection through social selling offers the biggest opportunity," he said in a statement here on Friday.

As a sales strategy that utilizes social media, amid the digital era, social selling is deemed essential given that consumers tend to rely on social media content in making a decision.

Patria noted that today's consumers do not just buy the products but also the stories and creative content that a...