Jember, Jawa Timur, July 27 -- Deputy Minister of Cooperatives and Small and Medium Enterprises (SMEs) Helvi Yuni Moraza has expressed readiness to establish an entrepreneur hub in Jember District, East Java, citing the region's abundant natural potential.

"SMEs can thrive here because Jember has strong advantages in tourism, agriculture, and the creative economy," Moraza said on Saturday after attending the Egrang Festival organized by the Tanoker Community in Ledokombo District.

Helvi expressed confidence that Jember could successfully develop the hub by integrating various sectors, including the local government, universities, and communities.

"The potential is considerable, especially since Jember is home to several universities, i...