Jakarta, Jan. 30 -- China Media Group's (CMG) 2025 Spring Festival Gala has set a new global benchmark, amassing an unprecedented 16.8 billion views across television, digital platforms, and social media-an 18.31% increase from last year.

The event continues to be the world's most-watched television program, reinforcing its role as a cultural bridge between China and the world.

The Gala achieved historic engagement figures, with 2.8 billion real-time views on domestic platforms and 16.6 billion social media reads, reflecting a 13.75% increase in audience interactions. Mobile viewership surged to 372 million, a 52.46% rise from 2024. The vertical screen livestream format saw 530 million views and 300 million unique users, further expandi...