Jakarta, June 28 -- Chocolate has the potential to become Indonesia's next global phenomenon after coffee-if it is presented with purpose, storytelling, and cultural depth, Deputy Minister of Creative Economy Irene Umar stated.

In a statement received in Jakarta on Friday, she praised a Bali-based chocolate house that has elevated local cocoa into an international product by weaving a compelling story into every piece.

"This is not just about selling chocolate. It is about how a product becomes a story, and that story becomes a movement. Here, every taste carries meaning," Irene stated.

She expressed hope that this model could inspire other creative economy players to follow suit and reinvent local potential into global lifestyle offer...