Beijing, May 22 -- China's inbound tourism market holds immense potential, driven by continued policy optimization that aims to ease access for international travelers and improve the overall travel experience across the country, according to industry experts.

China will further enhance the convenience of inbound tourism in terms of visas, payments, transportation and accommodation, Shi Zeyi, an official at the Ministry of Culture and Tourism said during the latest episode of China Economic Roundtable, an all-media talk show hosted by Xinhua News Agency.

It will also focus on "precise demand orientation, diversified business formats, and international-standard services" to improve inbound tourism services, Shi added. For example, China ...