Indonesia, Jan. 15 -- a scale supported by a year-long experimentation system, with more than 10,000 A/B tests across gameplay, progression, and user experience. Built on classic block-based mechanics, Block Blast! delivers an intuitive "drag-match-eliminate" experience that is easy to learn yet designed for long-term engagement. Since its launch in 2021, the game has evolved from a single-mode puzzle into a multi-mode experience, balancing accessibility with sustained challenge.

Behind this scale is a disciplined experimentation system that continuously refines player experience. " Block Blast! may look simple, but it is powered by an extensive A/B testing framework," said Jason Wang, VP of Brand & Marketing at Hungry Studio . "We view ...