Jakarta, Dec. 4 -- Coordinating Minister for Economic Affairs Airlangga Hartarto is targeting transactions of Rp35 trillion (USD 2.1 billion) during the 2025 National Online Shopping Day (Harbolnas).

"I'll set the target at Rp35 trillion. Ready?" Airlangga said during the opening ceremony of Harbolnas 2025 in Jakarta on Thursday.

This year's Harbolnas, held from 10-16 December, is expected to contribute 30 percent of total e-commerce transactions. The event is also projected to boost economic activity in December, alongside the Every Product Is Cheap (EPIC) Sale and the Shop in Indonesia Only campaign.

"For December, our spending target is Rp110 trillion. We hope this will stimulate consumer purchases. We also expect to see an increase...