Jakarta, Nov. 21 -- Indonesian tourism is heading in a new direction, where mere destination promotion is shifting into a value-transforming movement.

The Ministry of Tourism described the future of tourism that no longer depends on the number of visitors, but on the quality of experiences and responsibility towards nature, culture, and community well-being.

This vision changes the old paradigm from promoting beautiful places to building a sustainable tourism ecosystem with added value.

The ministry's Deputy for Marketing, Ni Made Ayu Marthini, during a live talk show session with the Tourism and Creative Economy Journalists Forum, pointed out that tourism should stretch beyond visual appeal and must penetrate deeper layers, encompassi...