India, Jan. 26 -- Rashmi Shukla, is the Business Head for Jaypore, ABFRL. Rashmi is also the Brand Spokesperson who has years of experience as leader of her industry. Sustainability and learning from challenges has been her go to mantra.

In this interview, we discuss her career path and the launch of the new Jaypore Campaign, Fabric Of India, which is bringing traditional crafts from all over India to the globe!

Rashmi, you have studied in Garment manufacturing technology from NIFT, how did you decide on the subject, and did it play an important role in you stepping up as the business head of Jaypore?

I have always been passionate about design and product development, especially in the fashion and apparel segment. My initial years of u...