India, March 17 -- If I say, "Brand-building is an everyday job," would you agree? If yes, you would also acknowledge that regular network expansion becomes integral for growing your brand. As the co-founder and business lead at Women's Web, I have explored some sure-shot ways in which network expansion can hold the reins of your brand.

A few days ago, I got the opportunity to connect with entrepreneurs to exchange notes on establishing and expanding their business identities. My talk focused on brand elevation through networking maximization with general stakeholders. Here's an insight into network building and maintenance.

Identify networking opportunities

My foremost networking principle is to keep researching potential leads. There...