India, Feb. 27 -- In a world where on one hand, we witness a prolific corporate sector with fresh startups, on the other, a dire lack of natural resources is leading to a self-inflicted climate crisis. We are all direct or indirect participants to this. As consumers of various products, the onus is also on us to demand that our brands be eco-friendly, sustainable and holistic. Here are two women who are doing just that, in the state of Assam, with their brand of decor and utilitarian items, Asama.

Noopur Keshan and Richika Agarwalla are entrepreneurs based in Alimur in Dibrugarh Assam. Noopur, a Masters in Business Administration from Dibrugarh University formerly worked with Axis Bank, while Richika, a graduate from The Institute of Cha...