Bangladesh, Feb. 14 -- Major players in artificial intelligence (AI), including Google, Meta, and OpenAI, are throwing their support behind an initiative spearheaded by Adobe and Microsoft aimed at standardizing content metadata tagging. The goal is to facilitate the identification of AI-generated content online more easily. This initiative, known as the Coalition for Content Provenance and Authenticity (C2PA), has gained significant momentum with recent announcements from these tech giants.

C2PA is chiefly responsible for defining the ‘Content Credentials standards, a framework for embedding images, videos, and audio with provenance metadata. This metadata includes details such as the creator, creation method, technology used, and...