India, Oct. 1 -- A purely plant-based product can be promoted as an alternative to cheese. The Oberlandesgericht (OLG) Celle, the Higher Regional Court of Celle, ruled that this kind of advertising is neither unfair nor misleading to consumers.
The designation of foodstuffs as vegan is an issue with which the courts have had to grapple. In 2017, the European Court of Justice (ECJ) ruled that designations such as "milk" and "yoghurt" must be not used in relation to purely plant-based products. We at MTR Rechtsanwalte https://www.mtrlegal.com/en/ note that the ruling also precludes combinations such as "tofu butter" and "veggie cheese".
A business had advertised its purely plant-based products as "vegan alternatives to cheese" as well as "m...