Beijing, Oct. 24 -- At the Beijing Conference and Exhibition on Instrument Analysis (BCEIA), a leading Chinese trade fair for laboratory instruments, Labforward today announced a major rebranding to unify its products under a clear, clean identity. From today, the product cubuslab, an Internet-of-Things (IoT) platform for laboratory devices, will be known as Laboperator. The electronic lab notebook software (ELN) Labfolder will retain its original name.
"We wanted to make sure everyone in the market understands the connection between our individual products and the goal of our company: To bring labs forward, to support them on their quest to make groundbreaking discoveries." says Simon Bungers, co-founder & CEO of Labforward.
The rebrandi...