India, May 23 -- Despite challenges, India's TV broadcasting sector holds promise. Can the new policy turbo-charge and reshape the nation's media and entertainment landscape?

India is a hotbed of potential for growth in Television Broadcasting despite the challenges posed by new technologies and some setbacks the industry has faced in recent years. The potential is evident from the fact that while household TV penetration in India is around 70%, it stands at 95% in China, 99.3% in Thailand, 91.1% in Malaysia and 82.2% in Sri Lanka. By increasing the penetration to 90%, the country could significantly expand the market size and stimulate the economy through various spillover effects. This presents a unique set of challenges and opportunit...