India, May 23 -- Last week, I received a frantic call from my son during his semester exams. His mobile data was crawling at a snail's pace, rendering the university's online library inaccessible. Adding to the frustration, the hostel's broadband had also crashed. I advised him to check for a better signal location, but there was no respite. Finally, his friend, who was using a different telecom service provider (TSP), was able to help as he was getting top-notch speed.

Interestingly, while both TSPs were among India's top two service providers, their performance was worlds apart.

India's mobile phone boom has undeniably connected millions at affordable rates. Yet, a persistent issue lingers-inconsistency in Quality of Service (QoS). Fo...