India, March 6 -- The 'Own Your Customer' campaign has been introduced by Dish TV, a prominent Direct-to-Home (DTH) service provider in India. For the companies, this program generates a win-win situation. Customers will enjoy a more enjoyable and straightforward TV viewing experience as a result of the removal of the requirement for large-scale infrastructure, including transmitters, optical fibers, nodes, and amplifiers.

The 'Own Your Customer' campaign by Dish TV will assist cable companies in growing their clientele. Here, the subscribers of the cable operators will receive the Dish TV services. As a result, customers who wish to switch to DTH won't need to change connections in order to receive more streamlined and superior services...