India, Oct. 20 -- Cognizant has revealed in a recent market study that the COVID-19 pandemic has shifted voice strategies into high gear and that this could be the 'technology moment' for voice.

To learn more about how organizations are preparing for a brand landscape dominated by voice, Cognizant's Center for the Future of Work surveyed 1,400 top marketing and IT executives at leading companies across 10 countries in the Asia Pacific and the Middle East, including India.

The objective of the study was to gain insights into the changes companies are making to take advantage of voice technologies, investments they are making, and the challenges to overcome.

With headcounts ranging from 2,500 to 15,000 employees, the respondents represen...