India, March 21 -- Developing a winning mobile marketing strategy was presented by Dhaval Gupta, Executive Director & Head, Digital Initiatives, CyberMedia, at the Telecom Leadership Forum.

Digital spends edges out other investments amid economic headwinds. The global ad market is worth $667.6 billion in 2024. The mobile ad market stands at $224 billion. In India, 71% of users have smartphones. We will touch 1 billion users by 2030. We are fastest growing mobile ad market at 30% CAGR over the last five years.

Major trends driving mobile strategy include building third-party data, streaming as future, holistic RoI measurement, and leveraging AI to drive marketing automation. Intelligence is coming from your tool to drive data. There is l...