COVID-19 to permanently alter US consumer behavior impacting mobility, shopping, event attendance: IBM study
New Delhi, May 4 -- Findings from an IBM Institute for Business Value (IBV) survey of U.S. consumers reveal shifting personal behavior and preferences resulting from the COVID-19 pandemic.
The study polled more than 25,000 U.S. adults in the month of April to understand how COVID-19 has affected their perspectives on a number of issues, including retail spending, transportation, future attendance at events in large venues, and returning to work.
The results revealed that not only do U.S. consumers surveyed plan to make significant changes in the way they go about their lives and work in the wake of the virus. Many consumers indicated that they plan to reduce their use of - or forgo entirely - ridesharing and public transportation.
They...
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