India, July 19 -- Apple's bold move into Gen AI with stringent privacy measures sets a new standard, potentially reshaping global tech ethics and user trust.

Back in November 2022, an application called ChatGPT by a little-known organisation named OpenAI took the world by storm. Now, more than 18 months since the sunrise moment for generative artificial intelligence (Gen AI), the technology is on the verge of bringing billions of dollars into the global AI economy. However, one company that was missing from this story was the world's third-most valuable enterprise-Apple. On June 10, this changed, potentially reshaping the global AI economy.

In a pre-recorded keynote, Apple Chief Executive Officer Tim Cook and Senior VP of software Craig...