India, March 26 -- Bharti Airtel, a leading telecommunications service provider in India, has launched a high decibel 360 campaign for Airtel Xstream Fiber.The campaign, titled ''jo dekho, bada dekho'', focuses on the home entertainment capabilities offered by Airtel Xstream Fiber.

Developed in collaboration with the ad agency Fundamental, the campaign utilizes a multi-platform approach to reach a broad audience. Television commercials featuring characters from popular entertainment shows will showcase the wide variety of content available through Airtel Xstream Fiber.

The campaign extends beyond television with visuals and a soundtrack highlighting diverse content genres displayed on billboards, digital platforms, and social media chan...