Hanoi, March 10 -- Vietnamese Trade Counselor in India Bui Trung Thuong has urged Vietnamese rice exporters to strengthen their global competitiveness and diversify markets and sales channels following New Delhi's recent decision to lift its ban on 100% broken rice export.

The Indian government on March 7 removed the ban, creating challenges for global rice-exporting nations amid falling prices, Thuong said in an interview with Vietnam News Agency (VNA) correspondent in New Delhi on the potential impact on Vietnam's rice market.

According to him, there are two reasons for India's Ministry of Commerce to lift the ban, namely rising rice cultivation and production forecast to surpass last year's levels, along with the need to clear the co...