Hanoi, Jan. 3 -- Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

After more than five years of the EU-Vietnam Free Trade Agreement (EVFTA) taking effect, Vietnam's exports to the EU, including France, have recorded positive progress. However, growing competition has narrowed early advantages, prompting businesses to shift from low-value processing to proactive exports based on standards and branding.

According to Vu Anh Son, Trade Counsellor of Vietnam in France, bringing Vietnamese goods into foreign retail sy...