Can Tho, Feb. 13 -- The Lunar New Year (Tet) 2026 has marked a strong shift in consumer behaviour across the Mekong Delta, with domestically-made products overwhelmingly dominating the market.

From premium gift hampers to essential goods at floating markets and rural fairs, Vietnamese products have firmly taken the spotlight.

In key retail hubs such as Can Tho, Long Xuyen and My Tho, high-quality Vietnamese goods account for 85-90% of Tet market share. Surveys at major supermarket chains and traditional markets show that consumers this year are prioritising locally-processed foods, confectionery and beverages. Improved product quality, stricter food safety standards and more attractive packaging have helped domestic brands compete head-...