HCM City, Sept. 9 -- Vietnamese businesses are increasingly recognising the urgent need to establish a strong brand presence in the digital space, delegates heard at a workshop on expanding market share and building brand identity held in Ho Chi Minh City on September 9. Speaking at the event, Vice Chairman of the Ho Chi Minh City People's Committee Nguyen Van Dung said that while the domestic market and the digital space are opening up fresh opportunities, they also present serious challenges, notably the fierce competition from international brands that enjoy both scale and quality advantages. HCM City is home to more than 500,000 enterprises and contributes over 20% of the country's GDP. The southern largest economic hub, following its...