Beijing, June 2 -- Vietnamese durians are fast becoming a trendy delicacy in Beijing, making their way into supermarkets, wholesale markets, milk tea shops, bakeries, and high-end restaurants.|

Offered in a variety of forms - from fresh and frozen to pre-packaged - the fruit is attracting growing interest from Chinese consumers.

At major markets such as Xinfadi and Hema in Beijing, durian sales in May 2025 rose nearly 40% year-on-year. With attractive displays and ready-to-eat options, the fruit is increasingly appealing to urban buyers.

A Beijing resident told the Vietnam News Agency that despite higher prices and a slightly wetter texture this season, durians remain a favourite among Chinese consumers.

While the Chinese market is cu...