Paris, Sept. 28 -- With its distinctive flavour, unique brewing method, and a culture deeply woven into everyday life, Vietnamese coffee is steadily winning the hearts of French consumers, particularly among the younger generation.

In a recent feature on the Vietnamese beverage, 20Minutes - one of France's largest and most widely read newspapers - highlighted how a cup of 'ca phe sua da' (iced coffee with condensed milk), brewed from robust Robusta beans using the traditional Vietnamese filter (phin), has become a favourite coffee for many French customers. More than just an energising coffee, it carries with it a story of culture and identity.

Vietnam is the world's second-largest coffee exporter and the leading producer of Robusta bea...